NEW REJUVENATING NIGHT CREAM
LA MER 2024
GLOBAL RETAIL ROLLOUT GLOBAL VM SYSTEM NEW PRODUCT LAUNCH LUXURY MERCHANDISING
Designed the global VM launch system for La Mer's Rejuvenating Night Cream, focused on product visibility, technical drawings, prototype reviews, vendor alignment, and multi-fixture adaptability.
FINAL EXECUTION
PROJECT NARRATIVE
SKILLS
OBJECTIVE
Support the global launch of La Mer’s Rejuvenating Night Cream through adaptable in-store visual merchandising that elevated product visibility across regions and fixture types.
Global Launch
Product Storytelling
STRATEGY
VM Systems
Translate the product story into a premium, flexible VM system using refined presentation, modular elements, and multi-fixture adaptability while protecting La Mer’s luxury brand standards globally.
Multi-Fixture Adaptability
Luxury Retail
MY ROLE
I developed the 3D design, renders, technical drawings, prototype reviews, and vendor alignment to ensure the launch system could move from concept to production with consistency and precision.
IMPACT
Supported a record-breaking global launch with a scalable luxury VM system that elevated Rejuvenating Night Cream at retail, contributing to $17M MIV in China and #1 luxury MIV rankings in both China and North America.
DESIGN PROCESS
The process turned the Rejuvenating Night Cream story into a refined global VM system built for visibility, flexibility, and luxury consistency.