EXPERIENCE
RESUME
PROFESSIONAL SUMMARY
Eight years of experience translating cultural, luxury, beauty, and consumer brand stories into immersive environments, high-touch activations, and scalable global experiences. Expertise spans creative strategy, concept development, consumer-centered design, production planning, vendor and fabrication direction, stakeholder alignment, and global rollout.
CORE EXPERTISE
Strategic Storytelling Global Retail Strategy Cross-Functional Leadership Brand Experience Design
EXPERIENCE
MANAGER, GLOBAL STORE DESIGN AND VISUAL MERCHANDISING
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Evolved Origins’ global store design and visual merchandising infrastructure into a more scalable, consistent framework for regional market execution
Origins & Clinique
The Estée Lauder Companies
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Drove +356% YoY dotcom units from a 5K-attendee Ulta Beauty World event activation within 1 week
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Aligned 4 cross-functional depatments and vendor partners to launch global VM and store design programs across 6 markets
May 2025 - Present
New York, NY
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Translated consumer behavior and brand strategy into scalable retail concepts supporting market adaptability and brand consistency
SENIOR DESIGNER, GLOBAL VISUAL MERCHANDISING & EVENT DESIGN
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Spearheaded ultra-luxury retail campaign rollouts and high-touch consumer experiences across 6 regional markets
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Supported $17M China MIV and #1 luxury MIV rankings through scalable Rejuvenating Night Cream VM
La Mer
The Estée Lauder Companies
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Translated campaign narratives into immersive retail environments through spatial strategy and storytelling
April 2023 - May 2025
New York, NY
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Owned the design and rollout of Genaissance de La Mer events across Asia Pacific, generating $525K sales and $160K EMV
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Created fabrication standards and rollout toolkits to enable consistent, scalable execution across regional markets
EXPERIENTIAL DESIGNER, GLOBAL BRAND EXPERIENCE
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Developed renderings and storytelling assets supporting executive approvals and global creative alignment
MAC Cosmetics
The Estée Lauder Companies
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Led the design and rollout of Locked Kiss Ink experiences, driving $34M EMV, 650M impressions, +54% sales, and 190% ROI
Oct 2022 - Mar 2023
New York, NY
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Delivered experiential concepts within 4 weeks, improving creative quality and production efficiency
CEO GLOBAL PRESIDENTIAL ASSOCIATE
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Selected for competitive executive rotational program spanning Bobbi Brown, La Mer, and MAC
The Estée Lauder Companies
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Rotated across VM, store design, and experiential teams supporting multiple brands
Sep 2021 - Mar 2023
New York, NY
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Participated in executive leadership trainings focused on strategy, communication, and growth leadership
EDUCATION
LANGUAGES
Leadership engagement
Savannah College of Art and Design (SCAD)
B.F.A in Industrial Design,
Design for Sustainability
English
Spanish (Conversational)
Italian (Learning)
Returning SCAD industry mentor, leading industry workshops and presentations on strategy, concept, and storytelling
Selected for ELC executive mentorship with TOM FORD and LE LABO leadership