TRAVEL RETAIL
EVENT EXPERIENCE
LA MER 2024
FOUR SEASONS, MACAU LUXURY EVENT DESIGN PRODUCT EDUCATION CONSUMER JOURNEY
Designed a luxury travel retail event for La Mer at the Four Seasons Macau, focused on product storytelling, refined consumer journey design, luxury service cues, and high-value engagement.
FINAL EXECUTION
PROJECT NARRATIVE
SKILLS
OBJECTIVE
Elevate La Mer’s product storytelling and travel set visibility within a luxury event environment designed for a high-value travel retail audience.
Travel Retail Strategy
Luxury Event Design
STRATEGY
Create a refined consumer journey that connected travel retail strategy, hospitality context, and product education, making the travel sets feel premium, discoverable, and commercially relevant.
Product Storytelling
Modular Retail Event Design
Consumer Journey
MY ROLE
I developed scalable 3D design elements that supported product education, regional activation needs, and a cohesive luxury expression across the event environment.
IMPACT
The final experience strengthened travel retail visibility, reinforced La Mer’s brand equity, and created a polished platform for engaging high-value consumers through storytelling and service.
DESIGN PROCESS
The process transformed La Mer’s travel retail story into a refined, scalable event experience built for product clarity, luxury engagement, and regional flexibility.
3D model
render development
