LA MER 2024
GENAISSANCE DE LA MER x BACCARAT EVENTING
CHINA & ASIA PACIFIC LUXURY EVENT DESIGN INGREDIENT STORYTELLING REGIONAL ADAPTABILITY
Designed a traveling luxury launch event series for Genaissance de La Mer across APAC and China markets, featuring product education, regional adaptation, and refined hospitality venue activations.
FINAL EXECUTION
PROJECT NARRATIVE
OBJECTIVE
Launch the Genaissance Serum Essence through a two-month traveling event series across luxury hospitality venues in Asia-Pacific, creating a premium platform for product education, service, and brand storytelling.
STRATEGY
Develop scalable in-store and out-of-home design elements that could adapt across Taipei, Hong Kong, and Bangkok while maintaining La Mer’s luxury codes, ingredient storytelling, and execution standards.
MY ROLE
I developed adaptable design elements for the regional event system, helping translate the Genaissance launch into cohesive consumer touchpoints across multiple markets and hospitality environments.
IMPACT
Generated $525K in total sales and $160K in EMV across a traveling Genaissance de La Mer event series in Hong Kong and Taiwan, driving high-value client engagement, editorial visibility, and market-specific commercial impact.
DESIGN PROCESS
The process turned Genaissance’s product story into a refined traveling event system built for luxury consistency, local flexibility, and editorial impact.
3D model
TECHNICAL DRAWING
render development
VM FIXTURE DISPLAY
SKILLS
Luxury Product Launch
China & APAC Regional Execution
Traveling Event System
Product Education
Adaptable Design