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FINAL EXECUTION
PROJECT NARRATIVE
SKILLS
OBJECTIVE
Translate La Mer’s Luxury Unlimited Holiday Campaign into a scalable global retail and event system that brought the train station-inspired gifting story to life across markets, formats, and consumer touchpoints.
360 Campaign Translation
Holiday Retail
STRATEGY
Modular Storytelling
Use cinematic luxury cues, modular spatial elements, and adaptable execution tiers to create a campaign system that felt consistent globally while remaining flexible for different footprints, budgets, and production realities.
Regional Adaptation
Luxury Experiences
MY ROLE
I developed 3D design elements and spatial expressions that translated the campaign narrative into pop-ups, events, and out-of-home activations across varying levels of execution.
IMPACT
The final concept gave markets a cohesive holiday activation framework that preserved La Mer’s luxury storytelling while supporting regional flexibility, scalable rollout, and premium consumer engagement.
DESIGN PROCESS
The process transformed La Mer’s holiday gifting narrative into a cinematic, modular activation system built for global consistency and regional adaptability.
3D model
render development
TECHNICAL DRAWING
FIXTURE DETAIL
LA MER 2024
LUXURY UNLIMITED HOLIDAY CAMPAIGN
GLOBAL RETAIL ROLLOUT HOLIDAY CAMPAIGN MODULAR ACTIVATIONS CAMPAIGN STORYTELLING
Partnered on the event design for La Mer’s Luxury Unlimited holiday campaign, helping bring a cinematic train station-inspired gifting story to life across a global luxury retail and event system. The work included modular pop-ups, OOH elements, and adaptable market executions that balanced elevated brand storytelling with regional flexibility.