ORIGINS 2026
ULTA BEAUTY WORLD
ULTA FLC, ORLANDO, FLORIDA EVENT DESIGN CONSUMER EDUCATION VALUE ENGINEERING
Designed an event booth for Origins at ULTA FLC in Orlando, focused on the Checks and Balances franchise. Led consumer education event strategy, value engineering, vendor direction, and event execution within a quick timeline.
FINAL EXECUTION
PROJECT NARRATIVE
SKILLS
OBJECTIVE
Promote the Checks and Balances franchise, including the new Gentle Exfoliator and Toner, through a value-engineered event booth designed to stand out within a competitive ULTA environment.
Event Strategy
Franchise Storytelling
STRATEGY
Vendor Direction
Create a focused brand moment that combined custom furniture, product storytelling, consumer education, and Origins’ refreshed identity to drive franchise awareness and engagement.
Value Engineering
Consumer Experience
MY ROLE
I led the 3D concept, drawings, renders, sample reviews, prototype feedback, vendor coordination, and on-site execution support to ensure the booth delivered both design impact and production feasibility.
IMPACT
Reached 5K attendees and helped turn event engagement into measurable commercial momentum, driving +356% YoY dotcom unit sales and a +43% week-over-week sales lift following the activation.
DESIGN PROCESS
From concept to on-site execution, the process turned Checks and Balances into a sharp, education-led brand moment built for visibility, clarity, and impact.