ORIGINS 2026
ULTA OVERHAUL
+1000 NORTH AMERICA ULTA DOORS SPECIALTY-MULTI RETAIL HERO PRODUCT HIERARCHY CONSUMER NAVIGATION
Designed a scalable gondola fixture system translating Origins' refreshed retail identity into a compact, high-traffic format for ULTA. Focused on modular adaptability, product hierarchy, and brand consistency at volume.
FINAL EXECUTION
PROJECT NARRATIVE
OBJECTIVE
Introduce Origins' refreshed retail identity into ULTA's specialty-multi environment for the first time, translating the brand's new visual language into a compact, high-traffic gondola system.
STRATEGY
Create a fixture system that prioritized hero products, key franchise visibility, and clear product navigation while balancing brand recognition, value engineering, and manufacturing feasibility within a competitive retail format.
MY ROLE
I led the design development from 3D concept through detailed drawings, photorealistic renders, prototype reviews, and vendor coordination to ensure the fixture translated successfully from concept to production.
IMPACT
The final gondola elevated Origins' presence in ULTA by creating a clearer, more recognizable, and commercially focused retail expression that supported both consumer discovery and operational rollout.
VIEWS: IG 150K TT 141K
VIEWS: IG 27K TT 164K
SKILLS
Specialty-Multi Strategy
Gondola Design
Prototype Review
Vendor Direction
Scalable Fixtures
DESIGN PROCESS
From concept model to vendor-ready execution, the process turned Origins' refreshed identity into a compact, scalable gondola system built for clarity, impact, and production efficiency.
ULTA GONDOLA BEFORE OVERHAUL
UPDATED GONDOLA
