ORIGINS 2025
MACY'S WILLOWBROOK
VALUE ENGINEERING
MACY'S WILLOWBROOK, NEW JERSEY DEPARTMENT STORE RETAIL HERO FRANCHISE VISIBILITY COST-CONSCIOUS DESIGN
Developed a value-engineered retail concept for Oirigins at Macy's Willowbrook, demonstrating how elevated brand systems can be adapted for budget-sensitive department store environments without sacrificing consumer clarity
FINAL EXECUTION
PROJECT NARRATIVE
SKILLS
OBJECTIVE
Create a cost-conscious expression of Origins' refreshed retail identity for a lower-tier department store door while preserving consumer clarity, brand presence, and hero product visibility.
Value Engineering
Department Store Retail
Cost-Conscious Design
STRATEGY
Prioritize the highest-impact design moves through disciplined value engineering, reducing production complexity while keeping the refreshed brand system clear, elevated, and commercially effective.
Operational Feasibility
Brand Codes
MY ROLE
I supported design development and production alignment, helping refine the execution so key brand elements, product storytelling, and fixture updates remained impactful within a more budget-sensitive format.
IMPACT
The final concept proved that an elevated brand experience could be adapted for a lower-tier retail environment without losing clarity, storytelling, or shelf presence.
DESIGN PROCESS
The process focused on making every design move work harder, preserving Origins' refreshed identity through smart edits, efficient production, and high-impact retail storytelling.
PROPOSED DESIGN
FLOOR PLAN
