ORIGINS 2025
LANZHOU GUOFANG
RETAIL EXECUTION
LANZHOU GUOFANG, CHINA RETAIL IDENTITY CONSUMER NAVIGATION PRODUCTION OVERSIGHT
Adapted global Origins brand codes for a regional retail location at Lanzhou Guofang, demonstrating how scalable design systems maintain brand integrity across local market conditions.
FINAL EXECUTION
PROJECT NARRATIVE
OBJECTIVE
Translate Origins' refreshed retail identity into a high-traffic store environment that elevates franchise storytelling, hero product visibility, and consumer navigation.
STRATEGY
Use hierarchy, spatial clarity, and consistent brand cues to make the retail experience easier to shop while creating a stronger expression of Origins' new identity in-market.
MY ROLE
I supported production oversight to ensure the refreshed retail language was carried through fixture detailing, layout execution, and brand consistency across the final store environment.
IMPACT
The final concept created a more elevated, commercially focused retail experience while giving the region a clear framework for executing Origins' refreshed identity with consistency and clarity.
SKILLS
Store Design
Brand Identity Translation
Production Navigation
Production Oversight
China Retail
DIRECTED REGIONAL DESIGN
From retail strategy to production refinement, the process turned Origins' refreshed identity into a clear, buildable, and commercially driven store experience.
