ORIGINS 2025
COSME, HK
NEW RETAIL MARKET
Cosme, HK Specialty-Multi Retail Environment VISUAL MERCHANDISING BRAND EXPERIENCE
Developed a compact specialty-multi concept for Origins at Cosme HK, focused on product navigation, hero franchise visibility, and scalable execution. Led 3D concept development and vendor direction to deliver a high-impact environment within constrained retail parameters.
FINAL EXECUTION
PROJECT NARRATIVE
OBJECTIVE
Translate Origins' refreshed brand identity into a compact, high-traffic specialty-multi environment that strengthened brand presence, improved product navigation, and elevated key franchise visibility.
STRATEGY
Use clear category zoning, hero franchise moments, and refined material expression to create a premium yet easy-to-shop environment. The concept balanced brand storytelling with commercial clarity, making the space feel elevated while supporting fast consumer decision-making.
MY ROLE
I led the design development from 3D concept through photorealistic rendering, technical drawings, and production coordination, partnering with regional suppliers to annotate specifications and protect design intent.
IMPACT
The final concept created a clearer, more premium consumer experience while maintaining operational feasibility within a competitive retail format. It balanced brand storytelling, product clarity, and scalable execution for the HK market.
DESIGN PROCESS
From concept to production, the process transformed Origins' refreshed identity into a refined, buildable retail system through 3D visualization, technical detailing, and supplier collaboration.
Illustrator planogram
TECHNICAL DRAWING from vendor
3d model
render development
SKILLS
Specialty-Multi Strategy
Product Navigation
Vendor Direction
3D Visualization
Scalable Retail